Case Study: ATTIC DC Fashion - Aggregation Tool for Washington DC Clothing Boutiques, Vintage Stores and Consignment Shops

ATTIC Fashion is a unique online compilation of boutiques, vintage clothiers, consignment stores and independent designers from Washington DC, Virginia and Maryland (including Baltimore). Updated daily, the aggregator site provides a single place to browse the latest in women's and men's fashion from local retailers. The marketing platform makes clothes shopping from local businesses and individuals easier than ever before.

Client

Small Businesses and the DC, Maryland, Virginia (DMV) Community

Audience & Topics

Individual Consumers, Fashionistas and Vintage Hounds

Designer Threads, Vintage Clothing, Consignment Junkies

Launched

January 2016

Roles & Deliverables

Founder

Concept

Information Architect

Working prototype

Designer

User interface and user experience (UI/UX) design

Developer

Responsive web application with custom data harvesting, scraping and consumption services

Technology & Tools

Homepage screenshot of ATTIC DC Fashion, a marketing and local commerce app for boutiques and clothing stores

#shoplocal

This is a mission driven and passion-based project. The goals:

To make shopping from local independent businesses easier — easier for both consumers and shop keepers.
To increase the foot traffic to and sales from DC's brick and mortar stores, which make our streets and community interesting and rich in character.
To increase the visibility and sales of DC area creatives, designers and entrepreneurs in the areas of fashion, design and clothing.

Read more about why ATTIC was developed.

ATTIC covers the DC area from north to south, east to west. It's even got a few slivers of Baltimore.

14th St
Adams Morgan
Brookland
Dupont Circle
Georgetown
Logan Circle
NoMa
Shaw
Petworth
U St Cooridor
Takoma and Takoma Park
Columbia Heights
Eckington
Bloomingdale
Capitol Hill
Woodley Park
College Park
Alexandria
Reston
Arlington
Bethesda
Silver Spring
Falls Church
Baltimore

Red Line
Yellow Line
Blue Line
Green Line
Orange Line
Silver Line

ATTIC Screenshots of Responsive Web App on Mobile Phone Tablet and Desktop

Features

Hourly and Daily Updates

ATTIC Fashion aggregates new clothing, jewelery and accessories from 50+ local stores every hour, allowing trend-setters and stylish shoppers to see the latest inventory in near real-time. All on a single website.

Cloud + API = Performance

ATTIC Fashion utilizes a variety of technologies to offer an incredibly fast user experience for mobile and desktop environments alike. Smart caching, several CDN services, and additional cloud-based services, packaged and seamlessly coordinated make it all possible.

Mobile First

ATTIC Fashion's inventory — new listings for designer clothes, vintage wardrobe essentials and great consignment deals that change as often as every hour — makes it the perfect candidate for a mobile application. On the bus, waiting in line, sipping coffee, those are all great opportunities to see what's new. ATTIC delivers with a fully responsive, mobile-optimized web application.

Case StudyATTIC Fashion