Case Study
ATTIC Fashion

ATTIC Fashion is a unique online compilation of boutiques, vintage clothiers, consignment stores and independent designers from Washington DC, Virginia and Maryland (including Baltimore). Updated daily, the aggregator site provides a single place to browse the latest in women's and men's fashion from local retailers. The marketing platform makes clothes shopping from local businesses and individuals easier than ever before.


Small Businesses and the DC, Maryland, Virginia (DMV) Community

Audience & Topics

Individual Consumers, Fashionistas and Vintage Hounds

Designer Threads, Vintage Clothing, Consignment Junkies


January 2016

Roles & Deliverables



Information Architect

Working prototype


User interface and user experience (UI/UX) design


Responsive web application with custom data harvesting, scraping and consumption services


Hourly and Daily Updates

ATTIC Fashion aggregates new clothing, jewelery and accessories from 50+ local stores every hour, allowing trend-setters and stylish shoppers to see the latest inventory in near real-time. All on a single website.

Cloud + API = Performance

ATTIC Fashion utilizes a variety of technologies to offer an incredibly fast user experience for mobile and desktop environments alike. Smart caching, several CDN services, and additional cloud-based services, packaged and seamlessly coordinated make it all possible.

Mobile First

ATTIC Fashion's inventory — new listings for designer clothes, vintage wardrobe essentials and great consignment deals that change as often as every hour — makes it the perfect candidate for a mobile application. On the bus, waiting in line, sipping coffee, those are all great opportunities to see what's new. ATTIC delivers with a fully responsive, mobile-optimized web application.