Case Study

Map70 is a mobile, surveying app that seeks to leverage the power of crowdsourcing to help document the human and capital resources of rural India. The project entailed designing the architecture, user flows, and an interactive prototype starting from a concept provided by the client's executive team.


Scimergent, India and Washington DC


Audience & Topics

Surveyors, Volunteers, Students

Crowd Sourcing | Data Collection


March 2013

Roles, Deliverables and Methods

Designer & Information Architect

Sketched Concepts and User Flows


Interactive Mobile Prototype


Universal Mobile App

The Map70 prototype was the foundation for a native app for Google's Android mobile operating system. However, the prototype was a universal app that used HTML5, CSS3, JavaScript and Jquery. As a result, it was compatible with all modern smartphones including Android and iOS devices like the iPhone.

Touch Friendly

The prototype wasn't just for basic looks or organization. It allowed the client and test users to interact with their phones just like the final product. The interactive prototype supported touch gestures and a variety of custom interactive components to help simulate functions such as data entry, photo tagging, geo-location, and more.

Ready to Build

The prototype's user interface (UI) was clean, modern, and easy-to-use. In fact, the original UI remained nearly 100% intact in the final production app.