VillaHippoCampo is a high-end vacation home located in southern France. The redesigned site includes a new information architecture and content organization, featuring video and photography of the property. Search engine optimization (SEO) and usability improvements were a core focus of the project. Working on this site was a diversion from my typical work. It offered an opportunity for creative brand exploration, particularly around the concepts luxury and modern living.
Client
Private Real Estate Investor
Audience & Topics
Travelers, Real Estate Brokers
Travel | Lifestyle
Launched
January 2012
Roles, Deliverables and Methods
Information Architect
Redesigned Navigation and Content Organization
User Interface Designer
Design Comps, Content and Logo Typography
Developer
Website with Content Management System
Technology & Tools
Features
Super Charged
The VillaHippoCampo site needs to make an immediate "sell" of the product to visitors. That is, visitors have to be struck by the beauty of the rental property and the potential it offers them for the perfect vacation. To do this, the site uses professional photography on the homepage and elsewhere, but without greatly sacrficing the site's speed. The site gets an "A" grade on YSlow.
Quick, Easy Content Updates
The site's content is fully available in a content management system to allow non-technical users the ability to add and revise content such as new property reviews, itineraries, and photographs.
