News 2023 Reed Award Recipient: Innovation in TV Ad Measurement
For the second year in a row, our client Sage Media won a Reed Award for the software that we developed on their behalf. This year they received the Innovation in TV Ad Measurement award for Inside Track, the political ad spending and tracking software that we've been designing and developing for them for more than five years. The custom "cost per point" (CPPs) feature that we released in 2022 was what allowed Sage to garner the award. The same software, which includes both an administrative application for competitive tracking needs as well as a customer/campaign facing dashboard and spending analysis tool, has helped numerous political campaigns across the country successfully elect progressive candidates to important seats in government at all levels.