task Conducted Google Analytics Training Session

Developed and led a 1 hour training session on Google Analytics for the content staff of a state government website.  The session included some basics of Google Analytics, but also some more advanced path (navigation summary) and multidimensional (segments and filters) analysis.  It was designed to help the staff members begin to assess the effectiveness of some cross-site marketing work they've started.  The training agenda was entirely customized to the client's needs--it was based upon a set of research questions that the client provided in advance of the meeting.