task Website Marketing and Usage Analysis of VillaHippoCampo

2012-12-14

Performed an analysis on the website usage statistics (analytics) for VillaHippoCampo, paying special attention to bounce rates and exit pages provided by Google Analytics to identify areas for improvement. Also conducted a content analysis to identify potential search engine optimization opportunities. Finally, reviewed the site's placement in Google search results relative to competitors and provided the client with a series of marketing and optimization recommendations.